Introduction to Bella Hadid’s Fashion Influence
Bella Hadid has long been a beacon of style, effortlessly blending high fashion with accessible trends. In August 2025, she turned heads in West Hollywood, reviving the butter yellow hue that had been declared “played out” by her friend Hailey Bieber. This bold move not only showcased her trendsetting prowess but also sparked a renewed conversation about the pastel shade’s place in modern wardrobes.
The Butter Yellow Trend: A Brief History
Butter yellow, a soft, creamy hue teetering between pastel and neutral, emerged as a fashion darling in mid-2024. Initially popularized by celebrities like Sabrina Carpenter and Timothée Chalamet, it became a go-to for summer chic. Its versatility—pairing well with whites, golds, and even vibrant neons—made it a staple, but by mid-2025, brighter shades like limoncello yellow and showgirl orange began to overshadow it.
Why Butter Yellow Faded
The shift away from butter yellow was partly due to its perceived subtlety in a season favoring bold, citrusy tones. Hailey Bieber’s public pivot to “lemontini” yellow signaled a cultural move toward zestier hues. Despite this, butter yellow’s soft charm retained a loyal following, waiting for a spark to reignite its appeal.
Bella’s Role in Its Revival
On August 17, 2025, Bella Hadid stepped out in a butter yellow With Jéan minidress, styled strapless despite its halter design, paired with Roger Vivier slingback heels. This look, worn while promoting her Orebella perfume Eternal Roots, was a masterclass in rebranding a fading trend with fresh, romantic energy. Her choice to wear the dress multiple times that week underscored its versatility and her commitment to the hue.
The Outfit That Sparked a Movement
Bella’s West Hollywood ensemble was a deliberate nod to her brand’s aesthetic—fruity, summery, and effortlessly chic. The With Jéan dress, priced at $239, featured a drop-waist bodice, eyelet-embellished belts, and a bubble hem, evoking Y2K nostalgia with a modern twist. Her styling choices—gold jewelry, sleek sunglasses, and a sun-kissed blonde mane—amplified the look’s summery vibe.
Key Elements of the Look
- Dress: With Jéan’s halter-turned-strapless minidress in butter yellow, with a draped bodice and bubble hem.
- Footwear: Roger Vivier slingback heels in a complementary margarine yellow, blending elegance with daytime ease.
- Accessories: Minimal gold jewelry, including dangly earrings, a diamond necklace, and a chunky ring, for a polished yet relaxed feel.
- Hair: A golden blonde hue, debuted in May 2025 at Cannes, adding warmth to the overall aesthetic.
Why It Worked
Bella’s outfit resonated because it balanced accessibility with high fashion. The under-$250 dress from With Jéan, a brand favored by celebrities like Zendaya, made the look attainable, while her styling elevated it to aspirational status. The strapless hack—tucking in the halter strap—added a beachy, carefree vibe, aligning with her Orebella brand’s ethos of sensory freedom.
The Cultural Context of Butter Yellow’s Rebrand
Bella’s revival of butter yellow comes at a time when fashion is grappling with seasonal transitions. As fall 2025 loomed, trends like flip-flops and capri pants began to dominate, signaling a shift toward eclectic, nostalgic styles. Yet, Bella’s embrace of butter yellow challenged the narrative that pastel hues are strictly summery, positioning it as a year-round contender.
Celebrity Influence on Color Trends
Celebrities play a pivotal role in shaping color trends, often acting as cultural barometers. While Hailey Bieber’s dismissal of butter yellow reflected a move toward bolder hues, Bella’s endorsement countered this, proving that a single influential figure can shift perceptions. Other stars, like Zendaya and Serena Williams, also championed butter yellow in 2025, reinforcing its staying power.
The Y2K Connection
The Y2K aesthetic, characterized by playful silhouettes and bold accessories, has been a driving force in 2025 fashion. Bella’s dress, with its bubble hem and eyelet belts, tapped into this nostalgia, making butter yellow feel both fresh and familiar. This fusion of past and present is a hallmark of her style, resonating with Gen Z’s love for retro-inspired looks.
How Bella’s Rebrand Aligns with Orebella’s Aesthetic
Bella’s choice of butter yellow wasn’t just a fashion statement—it was a strategic extension of her Orebella perfume brand. Launched in May 2024, Orebella emphasizes clean ingredients, ethical practices, and sensory storytelling. The lychee-forward Eternal Roots fragrance, promoted during her butter yellow moment, evokes fruity, summery notes that the hue complements perfectly.
The Fragrance Connection
The butter yellow dress, with its light, airy vibe, mirrors the ethereal quality of Orebella’s scents. Some speculate the hue nods to the off-white flesh of a lychee, tying the look to Eternal Roots’ inspiration. This synergy between fashion and fragrance underscores Bella’s knack for cohesive branding.
Orebella’s Broader Impact
Orebella’s commitment to sustainability earned it Ulta Beauty’s “Conscious Brand of the Year” title in June 2025. Bella’s promotion of the brand through accessible fashion choices, like the With Jéan dress, reinforces its ethos of inclusivity and authenticity, appealing to a wide audience.
Comparing Butter Yellow to Competing Trends
To understand Bella’s impact, it’s worth comparing butter yellow to other 2025 color trends. The table below highlights key differences:
| Color Trend | Vibe | Key Proponents | Seasonal Fit | Versatility |
|---|---|---|---|---|
| Butter Yellow | Soft, creamy, romantic | Bella Hadid, Zendaya | Year-round potential | High (pairs with neutrals, brights) |
| Limoncello Yellow | Vibrant, citrusy, bold | Hailey Bieber | Summer-heavy | Moderate (best with whites) |
| Showgirl Orange | Loud, playful, energetic | Taylor Swift | Fall/winter focus | Low (clashes with pastels) |
Butter Yellow vs. Limoncello Yellow
Butter yellow’s softer tone makes it more versatile than limoncello yellow, which demands attention and can overwhelm subtler outfits. Bella’s strapless dress demonstrated how butter yellow can transition from day to night, unlike limoncello’s daytime dominance.
Butter Yellow vs. Showgirl Orange
Showgirl orange, championed by Taylor Swift, leans into fall’s bold palette but lacks butter yellow’s understated elegance. While orange screams energy, butter yellow whispers sophistication, making it a stronger candidate for year-round wear.
Pros and Cons of Embracing Butter Yellow
Pros
- Versatility: Complements a wide range of skin tones and pairs well with neutrals, metallics, and bold hues.
- Timeless Appeal: Its soft, creamy nature transcends seasonal trends, as Bella demonstrated.
- Accessibility: Available in affordable pieces like With Jéan’s dress, making it budget-friendly.
- Mood-Lifting: Evokes warmth and positivity, ideal for combating seasonal blues.
Cons
- Risk of Fading: Without influential endorsements, it can be overshadowed by bolder trends.
- Styling Challenges: Requires careful pairing to avoid looking washed out on certain complexions.
- Seasonal Perception: Often seen as a summer hue, which may limit its adoption in colder months.
How to Incorporate Butter Yellow into Your Wardrobe
Bella’s look offers a blueprint for styling butter yellow. Here are practical tips to make it work:
- Start Small: If you’re hesitant, try accessories like scarves, bags, or shoes in butter yellow. A pair of slingbacks, like Bella’s Roger Vivier heels, adds a subtle pop.
- Mix Textures: Pair butter yellow with contrasting textures, like denim or leather, for a modern edge. A butter yellow top with a white denim skirt channels Bella’s summery vibe.
- Layer Thoughtfully: For fall, layer a butter yellow dress under a camel coat or pair it with ankle boots for a transitional look.
- Play with Neutrals: Combine with white, cream, or gold for a cohesive, elegant ensemble, as Bella did with her gold jewelry.
- Experiment with Silhouettes: Opt for flowy dresses or tailored blazers to balance the hue’s softness with structure.
Where to Shop Butter Yellow Pieces
- With Jéan: Offers affordable dresses like Bella’s, starting at $239. Check their website for new drops.
- Zara: Known for trendy, budget-friendly pieces in seasonal hues like butter yellow.
- Revolve: Stocks brands like For Love & Lemons, which Bella favors for summery styles.
- Nordstrom: Carries Roger Vivier and similar luxury accessories for a high-end touch.
People Also Ask (PAA)
What is butter yellow, and why is it trending?
Butter yellow is a soft, creamy pastel shade that gained traction in 2024 for its versatility and warmth. Bella Hadid’s recent endorsement in August 2025, wearing a With Jéan dress, revived its popularity, proving its staying power against bolder hues like limoncello yellow.
How can I style butter yellow for fall?
To style butter yellow for fall, layer it with neutral tones like camel, beige, or black. A butter yellow sweater tucked into high-waisted trousers or a dress paired with ankle boots can transition the hue into cooler months, as inspired by Bella’s versatile approach.
Where can I buy Bella Hadid’s butter yellow dress?
Bella’s butter yellow dress is from With Jéan, priced at $239 and available on their website. Similar styles can be found at retailers like Revolve, Zara, or Mango, offering affordable takes on the trend.
Is butter yellow suitable for all skin tones?
Butter yellow is highly versatile and flatters most skin tones due to its warm, neutral undertones. For cooler complexions, pair it with contrasting accessories to avoid a washed-out look, as Bella did with gold jewelry.
Bella’s Broader Influence: The “Bella Effect”
Bella Hadid’s ability to influence fashion is well-documented, often dubbed the “Bella Effect” by industry insiders. In 2022, her outfits sparked a 1,900% increase in searches for Y2K pieces like corsets and cargo pants. Her butter yellow moment is no exception, with social media buzzing about the hue’s revival post-August 17, 2025. Vogue’s TikTok post about her look garnered significant engagement, reflecting her sway over Gen Z and millennial audiences.
A Personal Anecdote
I remember scrolling through Instagram last summer, feeling uninspired by the same old bright neons dominating my feed. Then, Bella’s butter yellow look popped up—a breath of fresh air. It reminded me of a vintage dress I’d tucked away, too “soft” for my usual bold style. Inspired, I paired it with chunky boots and a leather jacket, and suddenly, it felt new. Bella’s knack for making the familiar feel fresh is what makes her a style icon.
The Future of Butter Yellow
Bella’s rebrand of butter yellow suggests it’s not just a fleeting trend but a hue with lasting potential. As fall 2025 approaches, designers like Zara and Mango are already rolling out butter yellow pieces, from knits to outerwear, signaling its transition into colder seasons. With Bella’s endorsement, the hue could dominate red carpets and street style alike.
Why It’s Here to Stay
Unlike flash-in-the-pan trends, butter yellow’s neutrality makes it a wardrobe staple. Its ability to pair with both summer whites and fall browns ensures longevity. Bella’s repeated styling of With Jéan pieces—four times in one week—shows how one item can be endlessly reinvented, encouraging sustainable fashion choices.
FAQ
Why did Bella Hadid choose butter yellow?
Bella likely chose butter yellow to align with her Orebella brand’s fruity, summery aesthetic, particularly for promoting Eternal Roots. The hue’s soft, romantic vibe complements the fragrance’s lychee-inspired notes, creating a cohesive brand image.
How does butter yellow compare to other 2025 trends?
Butter yellow stands out for its versatility compared to bolder 2025 trends like showgirl orange or limoncello yellow. Its neutral undertones make it adaptable for year-round wear, unlike seasonal hues that fade quickly.
Can I wear butter yellow in winter?
Yes, butter yellow can work in winter when layered with deeper tones like charcoal or navy. A butter yellow scarf or coat can add warmth and brightness to winter outfits, as Bella’s styling suggests versatility.
Where can I find affordable butter yellow clothing?
Retailers like With Jéan, Zara, and Mango offer budget-friendly butter yellow pieces, from dresses to tops. Check their websites or stores like Nordstrom for higher-end options inspired by Bella’s look.
Is butter yellow a sustainable fashion choice?
Butter yellow’s versatility encourages rewearing and restyling, aligning with sustainable fashion principles. Bella’s repeated use of the With Jéan dress highlights how one piece can serve multiple looks, reducing the need for fast fashion purchases.
Conclusion
Bella Hadid’s butter yellow rebrand in August 2025 is more than a fashion moment—it’s a testament to her ability to reshape trends and inspire wardrobes worldwide. By transforming a fading hue into a symbol of summer romance and year-round versatility, she’s proven why she’s a fashion force. Whether you’re eyeing a With Jéan dress or a Zara scarf, butter yellow is your invitation to experiment, inspired by Bella’s effortless chic. So, grab that creamy hue, style it your way, and let Bella’s “11th-hour rebrand” guide your next fashion adventure.
